The future is for M-Commerce
In the Covid era, no one on earth still doesn’t know what e-commerce is. Purchasing online became a fact and a common practice worldwide. The term “m-commerce” came to the surface in early 2020 referring to purchase and pay online but by using a mobile device instead of a computer or a laptop. (Investopedia)
The e-commerce and m-commerce together are growing dramatically year over year, and they both made 4 trillion dollars in 2020, with a market share of 18% of the total retail industry sales. They are also expected to generate total revenue of 7 trillion dollars in 2025 contributing 25% of the total retail industry sales. (emMarketer)
M-commerce continues to grow
Statistics show that 68.1% of all website visits in 2020 came from mobile devices. In 2018, 79% of smartphone users have made a purchase online using their mobile devices. In addition, here are some wow statistics gathered by Christo Petrov in November 2021 and published on TechJury:
- Mobile commerce sales will reach $3.56 trillion by the end of 2021.
- More than 1B mobile phone users use their phones for banking worldwide.
- Mobile accounts for over 67.2% of all e-commerce.
- 67.03% of the global population owns a mobile phone in 2021.
- 79% of smartphone users have made a purchase online using their mobile devices.
- In 2020, US mobile retail revenues were $339.03 billion.
- 72.9% of all e-commerce will be m-commerce by the end of 2021.
From the previous statistics and figures we came to the following conclusions:
- The e-commerce and m-commerce are still growing and will continue to grow
- The m-commerce is still growing and will continue to grow overriding the e-commerce
Therefore, the investment for the future should focus on selling products and services in a Mobile App rather than on Web Stores.
Many e-commerce leaders and companies start building mobile applications only without a web browser to help small businesses and start-ups start their m-commerce business without the web store. This approach helps these businesses to kickstart quicker and with minimum investment.
That’s in addition to the Mobile App other benefits such as:
- Better overall experience for customers, Ecommerce already made shopping more convenient
- Variety of payment options including mobile e-wallets such as (Google Pay, Apple Pay)
- A true omnichannel experience, since you can check the mobile App products while you are in the physical store
- Mobility, since customers can use it anywhere
- Lower the cost of building a web-store
- Quicker development
Start your m-commerce
Haya Solutions Inc. also took these statistics and future readings into their strategic planning consideration. They developed an m-commerce platform consisting of:
- Customizable Mobile Application for any retail business and brand
- Administration web portal to enable business Admins to manage the mobile platform
- Mobile Payments Integration
- Pre-approved in Apple Store and Google Play
Haya Solutions Inc. launched the platform to the market at a very cost-effective price in line with small businesses’ budgets, and also in a high quality that any Large Enterprise needs.
You can start your m-commerce business today and sell your products and services via an App approved in the App stores in 4 weeks’ time.
Giving your brand a competitive edge could be the key to differentiate your business from other competitors and achieve success by analyzing the latest trends and consumer behaviours. Making a mobile app for your project could give you an actual edge. Achieving a good customer experience and enthusiastic buying journey should be your target in the current E-Commerce and online business era. A mobile-first approach is overbearing for fruitful businesses, yet many still are behind in adopting a mobile app strategy. Where mobile web can aid raise awareness and surge traffic, mobile apps, on the other side, allow you to raise the customer relationship and surge retention. Without a mobile presence, important marketing chances are lost. Our trade doesn’t requisite a mobile app to sell products to our loyal clients, and perhaps that’s been the situation in the past. But if you want to get ready for the future and start observing the huge welfares right out the gateway, you’ll need to create a mobile app.
There are actually 7 reasons to make a mobile application
1- Engage your Clients with your Brand
Offer them a simple way to communicate with your business, they can search or buy products in an easy step. By creating high customer engagement, you will get higher customer loyalty.
2- Create an Adapted Channels for your Clients
One real advantage of a mobile app is that it offers businesses the chance to personalize their communications channels. By leveraging user profile information, companies can engage their customers separately in real-time. This is enormously important when over 70% of consumers expect personalized experiences and journeys with the brands they interact with usually. An app provides all businesses with the marvellous opportunity to offer a highly personalized user experience and develop deeper relationships with customers. This leads to improved consequences: they can leverage App user profile data to provide highly segmented and personalized communications to each user based on their individual preferences.
3- Better Communication Way with your Consumers
Human customer service or sales team couldn’t be always the best way to connect with consumers. Through a good mobile presence, you’ll continue giving the consumer the same effect of face–an interface precisely to provide them with the best experience of reviewing and determining if they want to buy your product or service.
4- Elevate your profits
Adding paid features, pushing notifications that increase sales and association with third-party companies and their paid ads all together will ensure higher profits
5- Get a Better Consumers Insight
Applications could be a guideline to enable you to understand your consumers better through good analysis of their data. From these, you could enhance your marketing strategy and promotion plan.
It ensures easiness of usage for the most numbers of users globally; you will be able to customize content for each geographic location. This successful strategy guarantees a higher number of business followers
7- Increase your Customer’s Base
Mobile App is not only to keep your current consumers but it will help to increase to attract new consumers through enhancing their user’s experiences. Finding an outstanding software house that could build a customized app that matches your business needs is no simple task. haya solutions experienced team will always be up to your expectations
Haya Solutions Inc. is pleased to announce its partnership with Shopify. Haya became a certified partner to sell and implement Shopify products. Shopify ranked #1 Shopping Cart. Shopify has over 160,000 active stores, worth $8 Billion of sales.
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