Richard Vidgen and his co-authors Samuel N. Kirshner and Felix Tan said: “A key aspect of business analytics is that it is part of an organizational change and transformation initiative to move the enterprise towards being data-driven – a situation where decisions are routinely taken on the basis of data and evidence rather than that of the ‘Hippos’ (highest paid person’s opinion). Change of this order does not take place purely bottom-up and it certainly does not happen through technology investments alone – it needs senior management will and support”.
Businesses of all types and sizes can benefit greatly from the recent advances in business intelligence platforms. BI platforms, such as Zoho Analytics give business executives the tools to collect and analyze data and gather valuable insights to improve business operations and profitability.
From our experience with several clients, who implemented Zoho Analytics, we have seen how the insights gained helped in the decision-making process and connecting different data sources and modelling business strategies. With our expertise in implementing Zoho products, we helped our clients to build custom queries and reports according to their changing needs.
As Zoho Analytics includes highly customizable tools, we managed to use it as a data warehouse with one of our clients who needed to connect different departments using different systems. This a common case with several clients, who established their business operations/ units as silos. In such cases, one of our solutions is to create a user-friendly interface embedded in a website taking advantage of the customizable tables and charts.
One of the important features of Zoho Analytics is that it is user-friendly, this allows all the employees in the company or the organization of different technical background and varying skill levels to use the tools, access and analyse data and build their insights and reports. The visual representation of the data and the different dashboards included makes understanding and interpreting the information easier and beneficial in improving the business processes.
Business analytics are weaved in Business Intelligence (BI), which is defined as: “a set of processes and technologies that convert data into meaningful and useful information for business purposes”. So, implementing an easy to use, yet powerful reporting software is crucial to maintain the health and sustainability of the business. At the beginning of any implementation project, it is expected to spend several hours setting up and establish the applications, customizing the reporting tools and data entry. However, once the implementation and set up phase is done, data will be useful and once new data is added, all the reports update. The sharing and drag and drop functionalities are amazing tools for all employees to share actionable insights and dashboards with other employees and management teams according to access authorization levels. In addition, incorporating excel sheets and historic data into the system is an easy and quick task, in addition to many other automated options and drill down.
We are in favour of the professional, visually pleasing dashboard and the capabilities to import data from different file formats. Teams can design and customize their reports.