15-20 years ago, with the internet revolution, having a website for your business was solely for big corporations. Year after year, having a website for your business is the norm, no matter how small your business is. Nowadays, we are experiencing a similar situation and soon, all companies – despite the size and revenue – will be forced to have a mobile app. So, if you think that your business does not need an app, think again!
Smartphones are replacing almost every other apparatus in our lives. Just think when was the last time you used an old-fashioned calculator or alarm clock or land-line phone. Think of the apps you install every day on your smartphone to interact with other people, search for information and products, plan your day, and detect your calories and weight. Recent researches claim that we spend more time while our eyes mesmerized on our little screens than ever, and so do your customers.
Whether you offer a service or sell a product, your business needs a mobile app and here is why:
Are you visible to your customers?
Your customers spend a long time every day on their smartphones and other mobile devices using different applications. When you build a mobile app for your business, you will get the opportunity to be in front of your customers’ eyes. As recent statistics show that 86% of people use mobile apps vs 14% who use traditional browsers, your business app will allow you to reach your customers, interact with them, and sell your product or service to them.
What is your direct marketing channel?
There are several channels for marketing and reaching your customer, and your business mobile app will allow you to reach the customer through push notifications with the latest offers, sales and special promotions. Your business app can send reminders to customers and even ‘poke’ them if they left products in their cart and did not complete a transaction, therefore an excellent opportunity to increase your sales and grow your business.
Do you market locally or internationally?
Whether you target local customers or regional or international customers, your business mobile app can help you focus on them, send them localized offers and attract them to your store, office, location or an event you participate at based on the location-based data that has been collected through your business mobile app. This will create a strong presence of your business within your target market.
What value do you provide to your customers?
Our customers are demanding more value for money and more tailored and customized services and products. As businesses, we need to cater to our customer’s demands to stay relevant and competitive. Your business mobile app will help you provide more value to your customers.
In addition to notifications and special offers, you can build extra smartphone-based offers and app loyalty and reward programs
What data do you collect?
As we are fast-moving towards smartphone marketing, collecting data through your business mobile app is crucial to your business. The data collected can provide great insights about how your customers perceive your products or services and enable you to take the right decision regarding product or service development.
I am convinced, now what?
To build your business mobile app, you have two routes, or to develop your own app development team in-house or hire Haya Solutions.
Hiring your own team is an extensive process that includes recruiting, interviewing, and so many other phases that might lead to a meager return on investment (ROI).
On the other hand, if you decide to go the second route and hire us, you will partner with expert coders and developers who will work closely with you to build your top-notch mobile app and help you connect with your customers and beat your